Is your company using social media to reach customers?  Today's social media tools - commonly referred to as "Web 2.0" -  provide exciting and unprecedented opportunities across organizational communications. Traditional media can be complemented effectively with Web 2.0 strategies. As of the writing of this content, there are 150 million people using Facebook, 76 million on MySpace, 36 million on LinkedIn, 5 million on Twitter and over 112 million blogs.

Reaching communities and prospective customers has never been easier, yet it calls for sophistication different from that of past media buys. Companies and marketing executives need to know, use and keep abreast of these new tools. It is important to know how to employ them, leverage and track results.

 A well-conceived, strategically driven social media marketing program enables a host of lucrative benefits, including:

The social media opportunities are many and include, Ning, Plaxo, Xing, Naymz, Facebook, Twitter with its link-trimmer bit.ly, which is generating just as many clicks as Google News, and Fast Pitch with their successful press release distribution package submitting directly to Google News. However in order to create value and gain from the resources required, your social media plan must be integrated into your overall strategic plan, complete with metrics. At WebEvents Consulting Group, we offer consulting and support services at every step along the social media chain:

Take advantage of our expertise to create or enhance your image brand online while targeting the intended market niche for your products and services!